Guides
Nielsen, Comscore and Sensor Tower: why audience counts diverge
Audience measurement units decide the number. Nielsen, Comscore, ad reach and Sensor Tower count people, accounts, apps and visits, so fix the unit first.
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Topic
Guides
Audience measurement units decide the number. Nielsen, Comscore, ad reach and Sensor Tower count people, accounts, apps and visits, so fix the unit first.