Attribution Metric Analysis

What is this site? An independent publication on marketing analytics and measurement. It looks at attribution, the metrics built on it and the analysis that follows, and at where the claims stop matching the results.

Who is it for? Analysts, marketers and owners who have a number in front of them and need to know what it means.

What is in it? 80 articles in 7 sections: Careers, Costs, Guides, Operations, Reviews, Rules, Strategy.

What happens when it is wrong? We correct it in the open. If a correction changes the substance of a piece, the article says what changed.

How do I follow it? Use the RSS feed. No account, no newsletter.

Who do I write to? editor@attributionmetricanalysis.com.